The proverb “the squeaky wheel gets the grease” refers to the idea that the most noticeable problems are the ones most likely to receive attention. However, this isn’t the case with the bulky shopping carts we’re all familiar with. If it were, their squeaky wheels and rusted metal
would have been addressed by now, and the carts would incorporate modern technology to meet the demands of today’s digital world.
Introduced in 1937, shopping cart creator Sylvan Goldman sought a solution to increase revenue through larger basket sizes, as the small baskets consumers carried on their arm quickly filled up and got heavy. And it worked. It was so important to revolutionizing in-store behavior that aisles became wider and checkout lanes longer to accommodate it. But in the more than 90 years since, the shopping cart has only received a few tweaks and upgrades, including drink holders, baby seats and plastic handles.
So, why does an invention that changed the way consumers shop – and is now ubiqui...
In an effort to compete with online shopping, physical retailers are turning to the latest technologies to combat the common pain points customers face. And as Amazon continues to make waves in the industry, its recent endeavor, Amazon Go, has focused on one major pain point: the checkout. Shoppers can agree that standing in line to pay for items – whether it’s a quick snack or your family’s weekly haul – is a major waste of time and a deterrent from shopping in stores. However, while focusing on checkout-free retail is important, it ultimately leaves other in-store experience problems intact, such as customer service or out of stock inventory. Below, we’ll explore a more cost-effective and rewarding option for both shoppers and retailers.
Amazon Go: Not Frictionless for Everyone
While Amazon Go and similar concepts based on ceiling cameras have addressed one problem with the traditional checkout process by automating certain a...
TEL AVIV, Israel – December 10, 2018– Tracxpoint, a global provider of next-generation self-checkout grocery solutions, today announced an agreement to roll out its Artificial Intelligence Cart (AiC®) at CONAD DEL TIRRENO, one of the seven cooperatives of CONAD’s chain with more than 3,000 supermarket stores in Italy. This is a major milestone for the Israeli startup in its mission to establish the AiC® platform as the most powerful, accessible and comprehensive solution for self-checkout and personalized in-store engagement on the market today. CONAD DEL T
IRRENO will start implementing the AiC® ecosystem during 2019.
In direct contrast to capital-intensive and smaller store concepts like Amazon Go or its imitators that rely on ceiling cameras for location-based processing, the Tracxpoint AiC platform uses a first of its kind AI connected shopping cart that leverages on-cart cameras coupled with built-in weight sensors and powerful GPUs. The AiC will identify each item added to and de...